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Since 2008, the number of U.S. vape shops is growing about 8,500, and the sale of portable vaporizers and supplies climbed to $3.5 billion, based on Wells Fargo Securities analyst Bonnie Herzog. She expects U.S. use of marijuana and vaporizers to overtake combustible cigarettes in Ten years.

Marijuana represents yet another lucrative market. IBISWorld, market research firm, projects sales of cannabis for medical use to improve to $13.4 billion in 2020 from $3.6 billion in 2015, largely because of demand from an ageing population with conditions for example arthritis, Alzheimer’s disease and glaucoma.
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At many vape shops, the modern customers are typically older nonsmokers suffering from serious illness, in accordance with vape shop owners, customers and industry experts.
Patients and medical cannabis groups say they like the vaping device for marijuana instead of smoking because they believe there are lower risks. Some states, including New York and Minnesota, prohibit patients from smoking the cannabis. Within a vape device, the cannabis leaves or concentrate are heated to some temperature that's below essential for combustion.
Vaping devices, which can be no more than a ball point pen, also provide medical marijuana users with additional privacy, considering that the vapor released with the heating set up is nearly odorless.
"Vaporized cannabis is a really significant trend in both medical and adult use," said Christie Lunsford, a Colorado-based consultant who targets issues involving cannabis. "It's consistent, it's almost instantaneous, and it's right for numerous consumers."

"We think the cannabis market will mimic and mirror the tobacco market," he stated. "We think they're going to check out this (vapor) as being a safer alternative."
Patients need a doctor's approval to have the marijuana, which can be typically provided by state approved dispensaries, private growers, and - in some instances - their very own plants whenever they do not want the cannabis, is not paid by most insurance policies.  

As well, vaping devices go mainstream since the industry pushes them rather than tobacco. Marijuana dispensaries in most states also sell the electronic products.
But vape shops, making use of their larger selection of devices, have experienced an uptick in sales especially from consumers who don’t need to shop at tobacco stores or head shops, which cater more to recreational use.